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What are apps?

Micro is designed to allow you to create apps for any workflow you can imagine, on top of your data from email, calendar, messaging, and more. Today, Micro is most useful for CRM and pipeline tracking style apps. Each app is defined by its base object, which means there are four types today:

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Types of Apps

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People Apps

People apps help you track contacts in a pipeline. They work the same as applicant tracking systems or lead lists in CRMs. People apps are very similar to CRM and are essentially the same as lists you would find in a modern CRM. Replaces: Asbhy,

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Company Apps

Company apps help you track different types of businesses in a pipleine. Again, these work the same as standard CRMs. Common use cases are sales, fundraising, partnerships, deal flow, and portfolio company tracking. Replaces: Salesforce, Hubspot, Attio.
Today, you should use company apps to track deals and opportunities.

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Task Apps

Task apps help you organize and track work across different projects and teams. Replaces: Asana, Linear, Todoist, Trello. You can use these for project management, engineering ticket management, content creation, and more.

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Document Apps

Document apps provide structured organization for your knowledge and content. Common use cases are knowledge management and project management. Replaces: Notion, Coda.

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Deal Apps and More

We will include more stanard objects out of the box (deals, users, workspaces, etc) and allow you to make apps from them. Deal objects in particular will allow you to create apps to track progress of multiple deals within a single company, as well as in fundraising scenarios - whether hiring or fundraising from an angel or a fund itself. We will also allow you to create apps from custom objects or no object at all.

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Creating an app

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How apps work

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Helper Views

Apps come with Helper Views on the left that include:
  • Overview -
  • Messages - All emails and linkedin DMs with records in the pipeline
  • Tasks - All tasks connected to records in the pipeline
  • Docs/Links/Attachments - All files connected to records in the pipeline

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Pipeline Views

  • Custom properties - Add properties specific to your workflow
  • Filtering and sorting - Organize data exactly how you need it
  • Views - Create different views for different use cases
  • Search - Find records quickly with powerful search

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Configuring Views

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Creating a New View

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App Properties

  • Custom stages - Define your own pipeline stages
  • Progress tracking - Monitor movement through stages
  • Automated updates - Properties update based on stage changes
  • Visual pipeline view - Kanban-style pipeline visualization

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AI Autofill

  • Property updates - Automatically update properties based on actions
  • Email integration - Connect emails to app records
  • Calendar integration - Link meetings to pipeline stages
  • AI assistance - Get suggestions and automated data entry

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Collaboration & Permissions

  • Team sharing - Share apps with your team
  • Activity tracking - See who’s working on what
  • Comments and notes - Add context to records
  • Real-time updates - See changes as they happen

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App Settings

  • Team sharing - Share apps with your team
  • Activity tracking - See who’s working on what
  • Comments and notes - Add context to records
  • Real-time updates - See changes as they happen
Apps transform Micro from a simple data organizer into a powerful workflow management platform, allowing you to build exactly the tools you need for your business.